In this digital marketing landscape, personalization is the name of the game. Consumers want to see advertisements that are specific to them with marketers looking to serve ads that are as targeted to consumers as possible. With the wide array of targeting options across a variety of advertising platforms, it can prove overwhelming to know which combination of targeting options will serve your ads.
That’s where geofencing in marketing campaign proves beneficial. Geofencing campaigns are targeted primarily based on physical location. As long as someone enters a specific geographic area, they’ll be eligible to see your ads. This is precisely beneficial to retailers who want to attract potential customers shipping nearby. If you’re looking forward to launching a geofencing campaign, these tips will help you take the right direction.
Choose Your Location
First things first, you’ll have to choose your location. This decision will determine the number of people who can potentially see your ad and influence both your budget and the platforms to use. Are your potential customers everyone within one mile of a shopping plaza? Or is it an entire city of your market? That’s what is needed to build a successful campaign.
Determine What You Want to Track
As is the case with any other digital campaign, you have a wide range of metrics you can leverage to track geofencing ads. Tracking reach and impressions will go a long way in making sure you understand how many people have seen your ads, and how often. Use this as the perfect opportunity to check out your competitor’s store or business to figure out what they’re doing.
Things do not stop there since you can also take advantage of geofencing platforms that offer store visits. With this metric, you can easily track how many people saw your ad and then visited a physical location. Be sure to take advantage of bottom-of-the-funnel campaigns to stand a better chance of reaping maximum benefits.
The Bottom Line
Creating a successful geofencing campaign does not have to be the underlying reason why you are going through a hard time. Make it the norm to use promotional messages and deals while at the same time taking advantage of auto-fence urgent care. For those who are still having doubts, continue reading about geofencing in marketing campaign here and get answers to all your questions without the hassle.
