Link building is by far an important aspect of Search Engine Optimization (SEO). It is also an impactful Google ranking factor you can never ignore if you want to increase the online presence of your business. However, creating the perfect link building strategy can feel like a mammoth task especially when doing it for the very first time.
No wonder you should make it the norm to learn from your mistakes and those made by other website owners before kickstarting your link building campaign. And that’s what this quick guide will help you uncover today. Below are some of the costly link building mistakes you should avoid at all costs.
Getting High Link Velocity
Some website owners believe they have what it takes to build links too fast. While they might not see anything wrong as they do that, there is a good chance many spend more money than planned for in the first place. And this is easy to see since Google penalizes websites with high link velocity. Whereas the links might be legitimate, they are unnaturally too many and too fast.
Using Optimized Anchor Text
This is undeniably one of the most common link building mistakes people make in 2022. Keep in mind Google treats optimized anchor text links as black hat SEO strategy and your website might get penalized if you overdo it. If you prefer to use the same anchor text while link building on different blogs, it might be the ideal time to change how you do things.
In fact, it won’t take long for the links to be marked as spam by the search engine. To cut a long story, steer clear from anchor text links while link building. Instead, make it the norm to use various combinations of anchor texts whenever you’re building a dofollow link.
Buying Backlinks Blindly
When you decide to buy backlinks for SEO, you save yourself time and money. After all, building links from scratch takes time and resources. Either way, never should you buy cheap backlinks for the sheer sake of it. Remember, not every link building agency you come across makes use of white hat tactics.
Before making up your mind to buy high-quality backlinks service, be sure to find out more about the link building agency you want to partner with. You want to know what they bring to the table and the tactics they employ. That way, you can tell whether or not they are worth your time and money.
Final Thoughts
Mistakes always happen when handling your link building campaign. Fortunately, you can prevent this from happening by doing some research before you get started. This is regardless of whether you want to buy quality backlinks or handle the process from scratch.
The secret lies in making it a learning experience to avoid repeating the same mistakes over and over. Before you know it, your website will be driving immense organic traffic and ranking highly on search engines results pages (SERPs).
